About
Hello
I’m Genelle, a designer born, raised, and based in New York. A bit of a nerd, avid movie-lover, and can spend hours in the Container Store.
I have a great appreciation for organized, clean design and always strive to get the details just right.
Experience
BBDO Worldwide, Senior Designer
2013 — 2023
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Clients: AT&T, Visa, Bacardi, St. Germain, Mars, 3M, Home Depot, Pedigree, FedEx, Dunkin', GE, Loew's, Grey Goose, Belvedere, Exxon Mobil, Johnson & Johnson, Humana, Shea Moisture, New York Presbyterian
Walton Isaacson, Designer
2012 — 2013
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Clients: Degree, Suave, Tough Mudder, Dodgers, CharityBuzz
Proficiencies
Branding: Brand guideline adherence and application, brand evolution, brand auditing, campaign guidelines, social presence guidelines, visual identity systems, logo and lockup design
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Adobe Creative Suite: Photoshop, Illustrator, InDesign, Acrobat
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Presentation software: Powerpoint, Keynote, Google Slides
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Microsoft products: Teams, Outlook, Office
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Communication skills: Client-facing and senior level communication, internal collaboration, project management and prioritization, timeline structure and adherence
Awards
D&AD Wood Pencil
Branded Content Sponsored
One Show Silver
UX/UI
One Show Merit
Interactive & Online
Webby
Advertising, Media & PR, Best Use of Online Media
FAB Awards Gold
Branded Content & Entertainment
Golden Awards of Montreux Gold
Digital Integrated
Radio Mercury Finalist
Integrated Campaign with Radio/Audio
Education
Pratt Institute
BFA, Communications Design
2008 — 2012