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Bacardi Collaboration
& Campaign
Music Liberates Music
Design, Concepting
As its latest effort under the brand's “Music Liberates Music” platform, Bacardi partnered with Major Lazer. Every time someone played the track 'Front of the Line' on Spotify, it generated studio time for new Caribbean artists. The artists’ tracks then featured on an album promoted globally by Major Lazer and Bacardi.
There's Nothing in the Way
Design
As part of Bacardi's launch of their new "Untameable" tagline, my team and I designed the look & feel for Bacardi’s “There’s Nothing In The Way” campaign, and were asked to concept approaches to a branded Instagram experience and microsite.
A visual identity guideline was also created for this project.
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